About the Brand

I collaborated with MedVoyage, a Mumbai-based facilitator of cross-border healthcare.

Their homepage headline, “Your Trusted Partner for Medical Travel to India,” sums up the brand’s promise:

giving African patients a seamless, dignified and supportive path to advanced treatment in India.

Visit their website

The challenges

In a saturated market, every scroll is a blur of look-alike logos and interchangeable promises; attention lasts milliseconds.

To rise above that noise, a brand needs a visual hook that arrests the eye, a colour story that’s unmistakably its own, and messaging that speaks to one clear human benefit—fast.

Distinctiveness isn’t decoration; it’s how you earn the pause, the click, and ultimately the trust.

our solution

We carved an aircraft silhouette into a medical cross, creating a one-glance story of “care + travel” unlike any rival symbol.

Ownable gradient – A proprietary emerald-to-teal blend becomes MedVoyage’s fingerprint across every touch-point, cutting through the wall of flat blues and reds.

Heavy, geometric “MED” is balanced by lighter “VOYAGE” giving the wordmark clarity and harmony.

Minimalist system – Airy layouts, generous white space and a tight colour palette keep collateral clean, premium and instantly recognisable.

Colors

  • Emerald ➜ Teal gradient
    A diagonal sweep from fresh emerald green (#26B14E) to confident ocean-teal (#007C8A) mirrors the patient journey: starting with hope for healing and arriving at trusted, world-class care.

  • Symbolism
    Green cues vitality, growth, and recovery. Teal adds calm authority and professionalism. Together they balance empathy with clinical credibility.

  • Utility
    On screens the gradient gives depth; in print the solids can be split for clear hierarchy. Paired with clean white it keeps interfaces bright, accessible, and unmistakably MedVoyage.

Brand collateral

MOHA